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THE AMERICA’S ARMY BRAND
Launched in July 2002, the America’s
Army game has become one of the most popular computer games in the
world. America’s Army has penetrated popular culture and is one of the
most recognizable game brands as a result of its unique inside
perspective on the U.S. Army and exciting gameplay. As the game’s
popularity continues to grow with each new mission release, the Army has
expanded the brand through a variety of products to include console
games, America’s Army merchandise, such as T-shirts and action
figures, as well as training applications for use within the military
and government sectors. Over the coming year, the America’s Army brand
will further extend into popular culture when it makes the transition
into cell-phone games and arcade games.
PC GAME
America’s Army is an innovative PC action game that provides civilians
with an inside perspective and a virtual role in today’s modern Army.
The America’s Army game provides players a virtual portal into the
Army, from exploring the development of Soldiers in individual and
collective training to their employment in simulated missions in the
Global War on Terrorism. The first installment of the game, America’s
Army: Operations, was released on July 4, 2002. The next chapter of the
game, America’s Army: Special Forces, highlights the critical and
specialized role of the Special Forces in the Global War on Terrorism.
Launched in late 2003, America’s Army: Special Forces builds upon the
incredibly popular America’s Army: Operations game, in terms of player
progression, and expands the original gameplay and lets players gain an
inside view in the world of the Army’s elite Special Forces Soldier.
Over the past three years, the Army has released many new versions of
America’s Army: Special Forces, significantly increasing the number of
missions and capabilities of the players. Available for download at
www.americasarmy.com or on DVD at recruiting or Army events.
CONSOLE GAME
Built in partnership with the U.S. Army, and published by Ubisoft,
America’s Army: Rise of a Soldier on Xbox offers the most true-to-life
Army experience on a console, allowing players to create a Soldier and
take him through the adventures of an Army career. Intense singleplayer
missions and high-adrenaline multiplayer action build the skills of the
player’s Soldier and advance him through his career from recruit to
Special Forces team leader. Real Special Forces Soldiers consulted with
game designers to ensure the highest level of realism in any military
console game in existence. Authentic weapons, equipment and combat
situations come straight from the U.S. Army subject matter experts.
America’s Army: Rise of a Soldier, released in summer 2005, offers a
top-notch multiplayer experience with up to 16 players online as well as
split-screen cooperative play mode. Career mode is available in
single-player and online multiplayer mode, and allows players to create
and build online characters. The Army and Ubisoft have several other
games in progress.
AMERICA’S ARMY PLATFORM
Due to its ability to render exceptionally realistic and flexible
environments, player interactions and scenarios, Army Game Project
management offered a wide variety of military and government agencies
the opportunity to benefit from repurposing the America’s Army
platform, to develop training simulations and applications. The Army
Game Project created the America’s Army Government Applications teams
to produce effective and engaging virtual learning for Force Protection,
Adaptive Thinking and Leadership and Convoy Survivability, as well as
applications ranging from mission rehearsal to modeling advanced weapons
systems and fire control systems, all using the America’s Army
platform. America’s Army teams are also developing embedded and
appended training devices for the Army’s most advanced missile
systems; remote weapons stations; and nuclear, chemical and biological
detection systems. By using the America’s Army platform for training
development, government and military agencies will be able to train
today’s heroes in the skills that help them successfully defend
freedom at home and around the world.
AMERICA’S ARMY BRAND EXTENSIONS
Real Heroes Program
The America’s Army action game (www.americasarmy.com), with its solid
establishment into American pop culture, presents a unique opportunity
to offer a more personal look at some of the heroes of the U.S. Army.
Giving America’s Army players a closer look into the lives of Soldiers
helps civilians learn about a Soldier’s personal character and
accomplishments, and gives them greater insight into the wide range of
individuals that make up the Army’s elite fighting force. The America’s
Army Real Heroes program highlights heroic Soldiers in a variety of
venues. Soldiers’ likenesses and biographies are utilized in the
America’s Army game, as action figures to be sold at retail outlets,
and as special features on the America’s Army and GoArmy.com Web
sites.
Virtual Army Experience
The Virtual Army Experience (VAE) provides participants with a virtual
“test drive” of the Army with a focus on operations in the Global
War on Terrorism. The core of the 10,000–square-foot VAE is the
America’s Army: Special Forces (Overmatch) computer game, rendered
with state-of-the-art Army training simulation technology to create a
life-size, networked virtual world. The VAE highlights key Soldier
occupations, Army technologies, operating environments and mission
profiles within a fast-paced, action-packed, information-rich experience
that immerses visitors in the world of Soldiering in the U.S. Army.
Participants employ teamwork, rules of engagement, leadership and
high-tech equipment as they take part in a virtual mission to capture an
HVT (High Value Target). In the VAE’s Mission Simulator area, 40
participants, who are split into two teams, fall in on six HMMWV
simulators modeled on vehicles employed by Army Special Forces, and onto
two Overwatch or covering positions where participants employ light arms
and TOW anti-tank missiles. The VAE also includes activities such as
multiplayer versions of the America’s Army computer game, briefings by
America’s Army Real Heroes, PackBot Robot operator training and a
robot agility course. Throughout the experience, Soldiers guide
activities and stand ready to discuss Soldiering with
participants.
ArmyGameGear.com
ArmyGameGear.com is the official Web site for purchasing America’s
Army products. The site includes apparel such as T-shirts and
sweatshirts; accessories including mugs, stickers and posters; and
official U.S. Army merchandise. The Web site also features the America’s
Army Soldier line of action figures, which debuted in fall 2005. These
figures highlight the different Soldier roles in the Army.
ArmyGameGear.com is run by U.S. Allegiance, Inc., an official licensee
of America’s Army® logo products. U.S. Allegiance, Inc. is also a
major supplier of other Army logo items to the Army & Air Force
Exchange Service.
Cell Phone Game
America’s Army®: Special Operations is the first official mobile game
of the U.S. Army. Created by Gameloft and the U.S. Army, the game lets
players join the ranks of the world’s premier military land force in a
mission to repel an enemy attack. Players assume the roles of U.S. Army
personnel, from Apache helicopter pilot to infantry Soldier to armored
vehicle commander. The game features authentic U.S. Army weapons and
vehicles, including Apache helicopters, Strykers, M4A1 rifles and
Stinger missiles. Borrowing from real Army operations, players must
achieve mission objectives ranging from neutralizing a radar station to
combat search and rescue. With its advanced combat sequences and fully
destructible environments (including desert, city and jungle scenes),
America’s Army: Special Operations will immerse players in the action.
The mobile title is available in 70 countries through 160 telecom
operators and 150 partners. The game has been adapted to 600 different
cell phone models. For more information, please visit www.gameloft.com.
